5 Ways to Boost Your Business’s Online Presence
The internet is a great way to market your business. Some of the most successful businesses have social media pages with tons of engagement from their followers. But it can be difficult to discover the best approach to building an online brand. Whether you’re just starting your business or looking to expand your business’s online marketing, here are 5 ways to boost your business’s online presence.
- Posting Often and Posting Better
No matter which social media platform you choose to build a business page on—Facebook, Instagram, Twitter, all three, or something else—you want to be posting often. These posts should create a personality for your brand. Creating a personality that is “wholesome” or “funny” will have your followers returning to your page and sharing your posts.
To create a personality for your business, you must have an idea of who your audience is. What kind of humor will they appreciate? What kind of pop culture will they respond to—movies, television shows, sports games, etc.? Can you share humorous jokes or interesting opinions about current pop culture, or even about recent developments in your field?
Inviting users to interact with your posts through comments, likes, and shares helps to make your business feel less like a faceless entity and more like a personable, human-operated one. Some topics, especially of the politically charged type, are best left alone. Nobody wants to see arguments in their comment sections!
Posting quality and engaging posts will build a great reputation for your company.
2. Update your Website and Social Media Information
One easy way to keep your business relevant online is to update the information on your website and your social media pages. It is easy to become caught up in the day-to-day aspects of your business, letting your website content slip away as a priority. This can often lead to you having information listed online that is out of date, which can make it hard for potential customers to do business with you. Even if you are just starting your business, you want to update your websites and social media pages periodically.
If your business has moved locations, changed numbers, or changed services it offers, make sure your online platforms are up to date. If you don’t already have links to your social media pages listed on your website, consider adding these links. This will make it easier for visitors to your website or social media pages to get in contact with you.
If your business has achieved new milestones, expanded, or made any number of other accomplishments you’re proud of, consider sharing and archiving those achievements on your website as well. If it makes you proud, it will make potential customers interested in doing business with you!
3. Share Your Expertise
When online, you are competing with other businesses not just for “clicks”, but also for potential customers. To make your business stand out, consider the many ways you can share how your business is qualified and knowledgeable.
Writing blogs about developments or problems in the industry you operate is a great way to show website visitors you know what you’re talking about and that your business is trustworthy. When it comes to creating a consistent stream of social media posts, simply posting links to your blog posts are an easy way to share your knowledge.
Creating a FAQ (Frequently Asked Questions) page on your website is another way to demonstrate your expertise while helping your potential customers.
4. Use SEO Language
Using language that is SEO (Search-Engine Optimized) can also boost the relevancy of your website. In short, SEO language uses words that boost the opportunity for your website or social media posts to appear on the first page of search engines like Google, Bing, or Yahoo. SEO language can boost traffic to your website. If you would like to learn more about SEO, you can check out this blog!
5. Giveaways and Special Offers
Another way to boost engagement with your social media posts is to create giveaways, discount codes, or limited time offers available through engagement with your online posts. Creating periodic discounts or deals is a great way to retain followers. Who doesn’t love a good discount?
Creating special deals that people can enter to win by sharing your post can draw more followers to your page. If you run a newsletter, considering offering discounts and offers exclusive to those who subscribe to your newsletter. Crafting special offers that correspond to holidays or events, like the Super Bowl, can also make your posts more SEO. Offering deals or giveaways can post engagement with your online posts and bring more customers to your business.
The real key to strengthening your business’s online brand is consistency. Even if you find managing a website or writing social media posts to be challenging at first, you will continue to get better at maintaining your business’s online presence if you are frequently posting and practicing. Through trial and error, you will see what your followers respond to which will better shape your business’s online personality.
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Kim Ruiz has been writing professionally for over 25 years. This guest post was written by Logan M. Cole to highlight the passion behind good writing for our Expressly Written clients.