This month I reviewed a website in need of revamping and a new book whose author requested a review. Two completely different products that had the exact same problem: they didn’t know who their audience was! The website had a ton of information spread out over many pages targeted to a very tiny audience of … Read More “Don’t Speed Date Your Audience!”
We’ve all been surfing the internet or Facebook or some other social media site and found outdated, old links. The ones where the last posting was years ago or the links are all dead. It’s a little like pulling out a bag of chips from the back of your pantry anticipating a tasty snack and … Read More “Make It Current or Make It Gone!”
“Choose a job you love, and you will never have to work a day in your life.” ― Confucius While at the gym one day, I expressed my frustration to a fellow spinner that despite diet changes and a consistent workout routine, I had been unable to lose even a pound in the past couple … Read More “Enthusiasm Wins”
“Exceed your customer’s expectations. If you do, they’ll come back over and over. Give them what they want – and a little more.” – Sam Walton, founder of Walmart and Sam’s Club Have you ever considered adding client testimonials to your business website or newsletter? It’s a great way to “advertise” yourself without paying for … Read More “How to Win Friends and Influence People”
Recently my husband sent me an article titled “Why the Modern World Is Bad for Your Brain” by neuroscientist Daniel J Levitin. His point was that multi-tasking, which I’m inclined to do, was a bad habit that actually makes us less effective. Since I couldn’t argue his point with any real effectuality, I forced myself … Read More “Taking the “Multi” Out of Your Tasks”
Last year, a new client requested a bid for me to build a new website for their HOA community. Upfront the customer requested a 3-year guarantee on pricing, which I was happy to offer. Then the customer proceeded to line-by-line (practically) request changes to both my standard contract and that of my subcontractor who provides … Read More “The Customer Isn’t Always Right”
Starting over. Rebuilding. Making something new where something old once was. “Courage is the power to let go of the familiar.” – Raymond Lindquist Have you ever had an event – whether a brief moment or a lasting period – where you realized everything you were comfortable knowing and doing was suddenly going to change? … Read More “The Power of the Familiar”
Competition is a good and necessary component of business. Just like the laws of nature, the strong survive and the weak are culled from the herd. Customers drive this action by choosing Business A over Business B, the two leading rivals, or may even let their attention be diverted to a newcomer on the scene. … Read More “It’s Good to be the King”
We all have deadlines, hard or soft, for various tasks in our personal and professional lives. There are those that are written in ink, BOLD LETTERS, and underlined, and those that are penciled in, off to the side, with haphazard abbreviations. There’s strategic value in knowing which tasks get placed into which column. Bills and … Read More “Beware Paper Dragons”
In a down-turned economy, some people have found that volunteering can either help them make new connections that may lead to jobs or improve job skills that might otherwise languish. Teenagers are often encouraged to volunteer to beef up their resumes for college and job applications. Retirees sometimes volunteer to keep in touch with things … Read More “Volunteerism Attracts New Customers”
