How to Edit Your Writing

Writing can be a challenge for some people and once they’re done, editing for spelling and grammar issues might be overlooked. One of the dreaded parts of writing is dealing with grammar and spelling problems. You know it’s important to appear competent and professional, but sometimes a typo slips through the cracks. If grammar frustrates … Read More “How to Edit Your Writing”

Why Word Choice Matters

With more than 170,000 words in the English language, it can be difficult to figure out why word choice matters or to find just the right words to describe and market your business. When creating your own website content, article, newsletter, or any other written text, you might not be aware how much your word … Read More “Why Word Choice Matters”

How to Win Friends and Influence People

“Exceed your customer’s expectations. If you do, they’ll come back over and over. Give them what they want – and a little more.” – Sam Walton, founder of Walmart and Sam’s Club Have you ever considered adding client testimonials to your business website or newsletter? It’s a great way to “advertise” yourself without paying for … Read More “How to Win Friends and Influence People”

Beware Paper Dragons

We all have deadlines, hard or soft, for various tasks in our personal and professional lives. There are those that are written in ink, BOLD LETTERS, and underlined, and those that are penciled in, off to the side, with haphazard abbreviations. There’s strategic value in knowing which tasks get placed into which column. Bills and … Read More “Beware Paper Dragons”

Keeping Costs in Mind

At lot of my clients are not-for-profits with limited advertising budgets, so I try to be creative when setting up cost-effective and business EFFECTIVE newsletters. A newsletter still needs an interesting layout to catch the reader’s eye and a few well-placed graphics to draw their attention to articles that interest them. Color is always a … Read More “Keeping Costs in Mind”