Writing can be a challenge for some people and once they’re done, editing for spelling and grammar issues might be overlooked. One of the dreaded parts of writing is dealing with grammar and spelling problems. You know it’s important to appear competent and professional, but sometimes a typo slips through the cracks. If grammar frustrates … Read More “How to Edit Your Writing”
A newsletter can be a valuable marketing resource for your business. People check their emails every day – at home, at work, from their phones, and on the go. Being able to communicate with both established and potential customers through an e-newsletter will keep you in their minds and makes it easy for them to … Read More “How to Create an Effective E-Newsletter”
When writing content for your own business or website, one aspect you may not have considered is the type of font you should use. A good (or bad) font can be the difference between a visitor who stays on your website – and if you’re a business, becomes a future customer – and someone who … Read More “What Type of Font Should You Use”
With more than 170,000 words in the English language, it can be difficult to figure out why word choice matters or to find just the right words to describe and market your business. When creating your own website content, article, newsletter, or any other written text, you might not be aware how much your word … Read More “Why Word Choice Matters”
1. Who is your audience? 2. What are their needs? 3. Where do they go for content? 4. What is the competition doing? 5. What content do we have? Your audience – pretty simple, right? Make sure you really know who they are. Not only current customers but also potential customers who are different from … Read More “The Purpose of Content in 5 Easy Questions”
This month I reviewed a website in need of revamping and a new book whose author requested a review. Two completely different products that had the exact same problem: they didn’t know who their audience was! The website had a ton of information spread out over many pages targeted to a very tiny audience of … Read More “Don’t Speed Date Your Audience!”
“Exceed your customer’s expectations. If you do, they’ll come back over and over. Give them what they want – and a little more.” – Sam Walton, founder of Walmart and Sam’s Club Have you ever considered adding client testimonials to your business website or newsletter? It’s a great way to “advertise” yourself without paying for … Read More “How to Win Friends and Influence People”
We all have deadlines, hard or soft, for various tasks in our personal and professional lives. There are those that are written in ink, BOLD LETTERS, and underlined, and those that are penciled in, off to the side, with haphazard abbreviations. There’s strategic value in knowing which tasks get placed into which column. Bills and … Read More “Beware Paper Dragons”
At lot of my clients are not-for-profits with limited advertising budgets, so I try to be creative when setting up cost-effective and business EFFECTIVE newsletters. A newsletter still needs an interesting layout to catch the reader’s eye and a few well-placed graphics to draw their attention to articles that interest them. Color is always a … Read More “Keeping Costs in Mind”
